Email marketing is defined by loyalty and repeat business strategy where an email is send to potential customers or current customers in order to have a look on update services and new products/services launched by the company. Here, we call an exact marketing plan to gain the attraction of potential audience and developing the relationship among the merchants with the aim to optimize a business. Email marketing service is a kind of direct marketing strategy where an email is directly send to the previous and current customers in order to collect their revert in the form of reviews about the product. There are several points that one need to review while implementing the email marketing strategy like theme of email, color combination, content and major target audience all these points make the email marketing more effective and responsive. Whether you follow mass mailing or bulk e-mail marketing services, users show some hesitation and ignore such mails. So, it is very important to make very smart and intelligent Title with approachable description in order to make audience to revert the same.